236: Fishing in Deeper Waters: U.S. Customer Acquisition by Design with Bill Kenney

Unlock the secrets to successfully navigating the intricate U.S. market with insights from Bill Kenney, a visionary entrepreneur who runs his business from a sailboat. Discover how Bill guides B2B and B2G companies through the complexities of U.S. policies on foreign investment, manufacturing, supply chains, and tariffs. With a focus on customer and industry density, Bill offers invaluable advice on targeting specific geographic areas and industry verticals, promising listeners a strategic approach to thriving in the competitive U.S. landscape.

Since 2012, Bill and his team at MEET have specialized in helping B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Their proprietary system and tools help clients perform better and sell more through trade shows and events. Bill and his wife Kelly live on and operate their business from a sailboat.

In this episode, you’ll hear about:

Bill Kenney’s insights on navigating U.S. market entry for B2B and B2G companies.
Importance of customer and industry density in U.S. market expansion.
Effective sales techniques focusing on empathy and customer motivations.
Challenges of international salespeople and strategies for successful trade show engagement.
Strategic sales expansion focusing on smaller wins and agility in tech sector growth.
Market strategies using a fishing metaphor for targeted geographic focus and adaptability.

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